Post by ivykhan885 on Mar 7, 2024 3:00:45 GMT -6
n 2020 the notion of "search engine" entered right into the basic dictionary of the web user. In fact, almost all users know Google, and would be able to describe in broad terms what it is capable of doing. Speaking of metasearch engines, however, the issue becomes more complex. How do the latter operate? How do they differ from "traditional" engines and who are they aimed at? Find out now how to optimize your content from an SEO perspective , occupy the top positions in the searches of your target users! For info click here ! Search engines and metasearch engines, differences and usefulness Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION Difference between motor and metamotor A search engine is an automatic system containing a searchable index of web pages and data of various kinds which provides the user with a list of available contents ordered according to a degree of relevance (ranking) set by certain algorithmic rules. Treccani Encyclopedia) By combining this definition with the prefix “ meta- “, deriving from the Greek and indicating succession/posteriority, we can arrive at an indicative definition.
A meta-engine is a computer interface that carries out its query on multiple search engines search at the same time. ” Let us therefore suppose that we are a user who, while browsing online, comes across a metasearch engine (probably a form to be filled out with the necessary information) and starts a search ( query ): the metasearch engine is activated, connecting to the main search engines (for further information of the latter we refer you to an article on our blog) and receiving a response, which can be directly presented to the user, or filtered according to certain criteria (primarily the elimination of repetitions Australia Telegram Number Data So what will appear to the user? A SERP structured on the basis of parameters made available by the metasearch and defined in detail during the composition of the query . What is the usefulness of such an interface? Provide a comprehensive, structured and top-notch user experience list of a set of options that the user has chosen to explore. From this perspective, metasearch engines find themselves competing mainly with two competitors: OTAs , i.e. online travel agencies (mainly in the hotel sector) and GAMPs ( Google Accelerated Mobile Pages , which we talked about in this article.
. Applications and advantages of a metasearch engine Now that the dynamics are clear, we will analyze some practical applications. Positioning yourself optimally to appear in the SERPs of a metasearch engine will lead to greater traffic on your site, to the benefit of your conversion rate and positioning. However, it must be remembered that these metasearch engines collect and categorize information thanks to keywords, so the latter represent the starting point in which to invest. What could be the sectors in which positioning on a metasearch engine would lead to a competitive advantage? To understand this, let's identify some of these tools among the most used in Italy: - Flight offers - Insurance, loans and Internet providers - Products - Hotels Taking this last category as a practical example, it is possible to recognize in metasearch sites for hotels a " information point”, which aggregates the various competitors using filters such as price, location, dates of stay, reviews and services. By positioning yourself appropriately on one of these channels, accommodation facilities are given the opportunity to obtain direct bookings through the proprietary website.
A meta-engine is a computer interface that carries out its query on multiple search engines search at the same time. ” Let us therefore suppose that we are a user who, while browsing online, comes across a metasearch engine (probably a form to be filled out with the necessary information) and starts a search ( query ): the metasearch engine is activated, connecting to the main search engines (for further information of the latter we refer you to an article on our blog) and receiving a response, which can be directly presented to the user, or filtered according to certain criteria (primarily the elimination of repetitions Australia Telegram Number Data So what will appear to the user? A SERP structured on the basis of parameters made available by the metasearch and defined in detail during the composition of the query . What is the usefulness of such an interface? Provide a comprehensive, structured and top-notch user experience list of a set of options that the user has chosen to explore. From this perspective, metasearch engines find themselves competing mainly with two competitors: OTAs , i.e. online travel agencies (mainly in the hotel sector) and GAMPs ( Google Accelerated Mobile Pages , which we talked about in this article.
. Applications and advantages of a metasearch engine Now that the dynamics are clear, we will analyze some practical applications. Positioning yourself optimally to appear in the SERPs of a metasearch engine will lead to greater traffic on your site, to the benefit of your conversion rate and positioning. However, it must be remembered that these metasearch engines collect and categorize information thanks to keywords, so the latter represent the starting point in which to invest. What could be the sectors in which positioning on a metasearch engine would lead to a competitive advantage? To understand this, let's identify some of these tools among the most used in Italy: - Flight offers - Insurance, loans and Internet providers - Products - Hotels Taking this last category as a practical example, it is possible to recognize in metasearch sites for hotels a " information point”, which aggregates the various competitors using filters such as price, location, dates of stay, reviews and services. By positioning yourself appropriately on one of these channels, accommodation facilities are given the opportunity to obtain direct bookings through the proprietary website.